Social Responsibility

Merah Mas follows the model of an ‘expressive change’ organisation as outlined by Organization Unbound. To quote them: “The most socially transformative organisations … gently explore, in their daily work, ways that they can embody the very changes they are seeking to create in the world. Over time, these organizations develop a deeply engaging coherence and discover their vision of a better world taking root in their own offices.”


“When we experience our social purpose in the day-to-day of our work, we develop a more nuanced understanding of that purpose. We learn what it means in different contexts. We learn how it works in practice, who responds to it, and in what ways.”


"In an expressive organization, volunteers and staff members don’t feel good simply because they are helping someone in need. They feel good because they are receiving the exact thing that the people they are meant to be helping receive. The organization benefits everyone in fundamentally the same way. "


Catherine Besteman’s book ‘Transforming Cape Town’ also says it well:

p 213 "Dedicated volunteerism, based on a principle of mutual respect rather than stereotypes of dependency, ...begins to break down the walls of ignorance and mistrust that still stand so firmly in place."


p 247 Gloria Anzalda on building intimacy by bridging social worlds: "Bridging is the work of opening the gate to the stranger within and without. To step across the threshold is to be stripped of the illusion of safety because it moves us into unfamiliar territory and does not grant safe passage. To bridge is to attempt community, and for that we must risk being open to personal, political, and spiritual intimacy, to risk being wounded."


Our social responsibility is to realise, and live it all the time, that we are social creatures, and that there is no distinction between work and play. When you do something it should be for both your gain and the people you serve. There should be no distinction between profit/company yields and CSR. And that requires integrity.


“Our ability to make change happen 'out there’ is increased exponentially when we are able to begin creating it 'in here’ - in the day-to-day life of our organizations."